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Podcasting is like broadcasting in that someone creates a show for an audience.

The difference is that broadcasting is done for a general audience to tune in (through television, radio, or Internet radio) while podcasting is much different, you can target a specific niche which makes the power of podcasting much more exciting.

Podcasting or Vloging can be loads of fun when you are doing it just to play around...

But If if you are creating audio or video for your professional web site...

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Think of a podcast as a communication tool for your business - A way to deliver any audio content to a large audience worldwide.